Project Objective:

• Develop a clear, accessible, and shareable brand standards guide for internal teams, vendors, and external partners.
• Document current brand standards while outlining the vision for future growth.
• Incorporate feedback from key stakeholders to refine both the existing guidelines and future direction.

Execution:

• Built a responsive brand standards website.
• Authored documentation and designed graphics for all visual brand elements.
• Collaborated with the Brand Content Manager to align strategy and target market insights.